Our servicesFull-funnel retail media

Retail media, managed by people who've run it from both sides.

DPG plans, buys, measures and optimizes advertising across Amazon, Walmart, Google and the major grocery and retail networks. We work with brands that sell on Amazon and brands that don't, and we tie every channel to one measure: profitable growth.

Fully managedOur team plans, runs and optimizes. Weekly review with you.
Assisted self-serviceWe set you up, train your team and stay on call.
01 · Media

Reach shoppers at every stage.

Planned as one journey so each format sets up the next.

Sponsored Ads

Sponsored Products, Sponsored Brands and Sponsored Display are the search and digital shelf ads shoppers see while they browse and buy on Amazon (and sometimes off Amazon too).

What we do
  • Campaign structure
  • Keyword strategy
  • Bid and budget management
  • Negative keywords
  • Sponsored Brands video
  • Defensive and conquesting
  • Weekly optimization to target ACOS or TACOS

Less wasted spend, more budget on terms that convert, and search ads that work with the rest of the funnel.

Programmatic Display and Video

We use the Amazon DSP to buy display and video ads across Amazon-owned sites and apps and third-party publishers, using Amazon shopping signals for targeting.

What we do
  • New-to-brand audiences
  • Lookalikes and in-market
  • Retargeting and lapsed buyers
  • Frequency and overlap control
  • Inventory selection
  • Creative rotation
  • Optimization to sales online and in store

DSP access without the high minimums or in-house specialists it normally needs, and reach to new customers well beyond search.

Streaming TV and Online Video

We plan and run streaming TV ads on premium inventory, including Prime Video and Fire TV, with shopper-data targeting and shoppable formats.

What we do
  • Flight planning
  • Audience targeting
  • Inventory selection
  • TV creative production
  • View-to-purchase measurement

TV reach measured on sales, not just impressions, at a price most brands have been shut out of.

Walmart Connect

We build and manage sponsored search and display campaigns on Walmart.com and Walmart's off-site network.

What we do
  • Campaign build and management
  • Keyword and item strategy
  • Budget planning with Amazon
  • Cross-retailer reporting

One team and one strategy across the two largest retail media networks.

Google, Social and DTC

We run paid search, shopping, social and native campaigns that drive traffic to your own site and your retail partners.

What we do
  • Google Search and Shopping
  • Paid social
  • Native
  • Shared audience and budget planning
  • Advice on other channels

DTC and retail media planned together, with clear reporting on where each dollar works hardest.

02 · Account and catalog

A healthy account, so the ads have something to sell.

Inventory, listings and creative are what turn ad clicks into sales. We manage them with the same team that runs your media.

Account Management for Sellers

We manage your Seller Central account day to day, using only the access permissions you grant us.

What we do
  • Account health monitoring
  • Inventory and replenishment
  • FBA shipment support
  • Pricing and promotions
  • Seller Support cases
  • Brand Registry upkeep

A healthy account that stays in stock and stays compliant.

Vendor Management

We support first-party vendors selling wholesale through Vendor Central, from forecasts to chargeback disputes.

What we do
  • PO and forecast review
  • Chargeback and shortage disputes
  • Catalog updates
  • Promotions and deals
  • Sell-through and margin reporting

Fewer deductions, cleaner forecasting and a clear view of your 1P business.

Listing and Content Optimization

We build product detail pages that rank in search and convert the traffic your ads send them.

What we do
  • Keyword research
  • Titles, bullets and descriptions
  • A+ and Premium A+ content
  • Store builds
  • Image direction
  • Variation and catalog clean-up

Better organic rank and higher conversion rates, which lowers the cost of every ad click.

Creative and Video

We produce ad creative for each placement, from search banners to streaming TV spots.

What we do
  • PDP content and design
  • Concepts and copy
  • Display and video production
  • Sponsored Brands video
  • TV spots from your own footage
  • Creative testing
  • Digital photoshoots

Creative shaped by what your ad data shows works, from a team that sees the results every week.

03 · Measurement and reporting

Know which dollars drive sales, everywhere your customers are buying.

Multi-touch attribution, offline sales and lifetime value come standard.

Clean-Room Analytics

We use Amazon Marketing Cloud, a privacy-safe clean room, to combine your advertising data with your own first-party data.

What we do
  • Multi-touch attribution
  • Path-to-conversion analysis
  • Overlap and frequency studies
  • New-to-brand analysis
  • Custom audiences
  • Off-Amazon sales connection

A clear answer to which channels actually drive sales, so you can move budget with confidence.

Ad Serving and Omnichannel Measurement

We set up tracking that connects off-Amazon media to on-Amazon results, and online ads to in-store traffic.

What we do
  • Attribution tag setup
  • Ad serving
  • Store visit measurement
  • Offline sales reporting

One view of how your marketing drives sales, online and in physical retail.

Client Dashboard and Lifetime Value

We give every client access to our own reporting platform, at no extra cost.

What we do
  • Daily cross-channel performance
  • Subscribe & Save tracking
  • Repeat-purchase tracking
  • New-to-brand cohorts
  • Lifetime value and long-term ROAS

Results you can check any day, and what each new customer is worth over time, not just at the first sale.

How we work

Straight-up partnership.

  • No setup feesNo fine print.
  • No minimumsInvest what makes sense for your goals.
  • 30-day opt-outThough we think you'll stay.
  • A dedicated teamAlways-on support that feels in-house.

Ready to Grow Together?